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La Prairie
Swiss Ice Crystal
Global Launch
The smash success of La Prairie’s first global product launch is rooted in a captivating story, cutting-edge design, and a multi-channel digital campaign.
Released in 21 markets and 18 languages, this new campaign encompassed 4 stylized social films to create buzz and anticipation for the new collection.
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Results:
28%
increase in La Prairie’s new product sales, driven by the successful global campaign
91.3%
U.S. campaign site sticky rate
167%
Increase in Facebook likes & Fans
La Prairie Rare
A content-rich platform that speaks to the luxe lifestyle and serves as a place to start a conversation with their customers.
The strategy was brought to life through a branded hub,
a robust social media program, and eCRM.
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