Marc Jacobs
Fragrances
An immersive experience that launched with global Buzz. While the Marc Jacobs’s Fragrances Collection portal was introduced to the world, the global campaign for the Honey fragrance grew the Marc Jacobs fan base.
Marc Jacobs
Fragrances Global Portal
The Challenge:
Faced with an unmanageable number of microsites, Marc Jacobs Fragrance wanted a website that could house its collection of perfumes and spotlight individual collections when needed. There was also a need for a social strategy that would let each fragrance shine and foster user content creation.
The Solution:
A charming and enticing modular website was developed where each perfume got equal play, save for the latest fragrance which launched the portal with a 360/social campaign.
Marc Jacobs - #HoneySpots
Honey Global Launch
The Challenge:
We created a location-based campaign that leveraged the vast popularity of Instagram and Twitter for snapping, hashtagging, and sharing. Using an interactive map powered by Google, users are able to contribute their favorite hotspots to the “Honeyspots” Map by uploading to Twitter or Instagram with the hashtag #MJHoneyspots.
The Strategy:
Allow Millennial girls, 18-35, to express themselves, their style and their “loves” through the unique qualities of Honey.
Results:
308K
organic likes for photos tagged #MJHONEYSPOTS on Instagram.
176%
growth in Facebook fans
28%
increase in new product sales
